The organisation has also been appointed the exclusive aggregator in Sub-Saharan Africa by the Channel 2 Group for all ICC tournaments up to and including and the 2019 ICC World Cup.
Another exciting addition to the DEOD offering includes BBC World News offering international news and current affairs TV as well as documentaries, lifestyle programmes and interviews. It’s an essential channel to round out DEOD’s international daily news coverage.
DEOD’s Sports and On-Demand programming has also already grown to offer mainstream sporting content. New additions include the weekly ATP World Tour Uncovered Tennis Magazine show giving behind-the-scenes access to players and tournaments; the IAAF Athletix magazine show featuring highlights of the premier IAAF events; as well as an archive featuring the highlights of South Africa-New Zealand-Australia Rugby (SANZAR) and Rugby World Cup games since 1999.
Tim Cook, Senior Manager of Sports at Discover Digital, describes the deal as ‘huge’ for South Africa. “It will allow DEOD to take near-live highlights of the events to South African cricket fans within minutes of them happening throughout the day. It’s phenomenal. For the first time, South Africans will have access to near-live short-form content to stay on top of what’s happening, on the go, in the most important cricket tournament after the World Cup.”
“This is a significant deal in the sports space, taking a major mainstream event out of the pay-TV arena to a much broader audience. We have seen a massive trend towards near-live short-form action content, as many people simply don’t have the time to sit and watch a whole day of sports, but they still want to keep up to date with the action. This is a fantastic way for fans to keep up with a tournament like this wherever they are, and they don’t have to wait for a sports roundup at the end of the day,” agreed MD Stephen Watson.