The multi-year deal also names Flagstar as the official banking and mortgage sponsor of the team. Flagstar’s branding will feature on the left chest area of the Pistons’ jerseys.
Flagstar will also serve as the presenting sponsor of the Detroit Pistons Math Hoops community relations platform.
Pistons owner Tom Gores said: “This is a dynamic partnership between two organisations committed to building a better Detroit. Beyond putting the Flagstar name on our Pistons jerseys, we will be partnering on an education initiative that will benefit schoolchildren in Detroit. I’m really proud that this is more than just a business and marketing initiative. It’s about working together to support the revitalisation of our city.”
Flagstar Bank president and chief executive, Alessandro DiNello, added: “Thanks to the brand exposure with the Pistons, we will have an unmatched opportunity to tell the story of Flagstar’s transformation to a full-service community bank with a thriving commercial business. And the chance to share crafted solutions for Flagstar customers with Pistons fans through co-branded credit and debit cards and checking accounts built just for them, is truly exciting.”