The Cape Town Cycle Tour Fundracer online charity portal was developed in conjunction with Cape Argus, Pick n Pay and Momentum, and in 2016 a pilot project to test the platform raised R70,000 in less than three weeks.
David Bellairs, marketing, media and sponsorship director at the Cape Town Cycle Tour Trust said: “All the charities were specifically chosen so that there is a variety and that, when you donate through the platform, you know exactly where your money is going.
“We’re hoping it will grow from here, so that one day all charities supported through the Cape Town Cycle Tour will be on this platform.
"Many people use the Cycle Tour to raise money for their favourite charities. Until now there has been no real way to track exactly, to the cent, how much money is raised for charity through the Cape Town Cycle Tour.”