Bidvest, Momentum, and Cricket South Africa (CSA) have issued an invitation to all the fans attending the third ODI to dress in pink in support of breast cancer awareness.
Fans can also show their support by donating R20, with fans from beyond the South African border can contribute to the cause by making a contribution via GivenGain.
Haroon Lorgat, chief executive of CSA said: “The annual Pink Day ODI featured at the Bidvest Wanderers stadium is a big occasion for us. With the risk of breast cancer and its high impact on a family, we are proud of our support in raising awareness and mobilising cricket fans through the PinkDrive campaign. PinkDrive is one of our foremost social programmes and proves how sport can play a broader role in society.
“I would especially like to thank the Boards of Pakistan, India, the West Indies, England and now Sri Lanka whose players and team management have wholeheartedly supported the spirit of our Pink Day ODIs. This is truly what sport can do.”
Danie van der Bergh, head of brand at Momentum said: “Momentum will continue to be torch-bearers of breast cancer awareness and of the life-saving benefits of preventative health-care. A healthy South African population can contribute to the unlocking of financial wellness of the nation, something which is dear to our hearts at Momentum.”
Lindsay Ralphs, chief executive of The Bidvest Group said: “It is a joyous occasion, not only because of the world-class atmosphere of the Bidvest Wanderers Stadium, but also because of our proud association with an event which has made tangible differences to the lives of thousands of women and men across South Africa.”
Noelene Kotschan, chief executive officer and founder of PinkDrive said: “Thank you for spreading the message that early detection and preventative measures save lives. PinkDrive is honoured to be part of the Go Pink initiative, which will sustain our mobile units. 4th February is a significant day on the cancer calendar, as it is World Cancer Day”.
Greg Fredericks, chief executive of the Gauteng Cricket Board said: “It is a momentous occasion to see men, women and children dressed in pink as we unite to uproot one of the world’s premier health threats, cancer.
“As a franchise, we urge all members of the South African cricketing family to put their collective financial muscle behind PinkDrive and Pink Day to continue the successful awareness campaign to root out breast cancer.”
The four previous Pink ODIs contributed more than R2m in support of PinkDrive’s aim of purchasing additional mobile mammography and gynaecology trucks. Funds also contribute towards keeping PinkDrive’s current fleet of three Mammogram / gynaecological diagnostic trucks, one Educational Unit and five education vehicles on the road.
To date (January 2017), PinkDrive has provided more than 11,000 mammograms, conducted more than 106,500 clinical examinations and directly educated more than 279,000 people on breast health.