CrownBet will serve as the official wagering partner of the event, which will be co-hosted by Australia, New Zealand and Papua New Guinea.
The bookmaker will receive key integration via the tournament’s digital and social media channels. The two entities will also engage in mutually beneficial consumer promotions and activities.
“CrownBet has a large national presence and we are excited to be working together on a number of initiatives to promote this year’s tournament.
“We welcome CrownBet to our growing corporate family and look forward to delivering the best-ever Rugby League World Cup.”
Ed Owns, CrownBet’s chief marketing officer said: “This partnership allows CrownBet to target its message to an engaged rugby league audience through innovative channels and opportunities, and we look forward to being part of the game’s marquee international event.
“CrownBet punters love Rugby League, and will be eager to watch the world’s best players battle it out for world supremacy.
“This will be the most competitive tournament to date, with talent laden teams standing in the way of Australia’s ambition of claiming their first ever Rugby League World Cup on home soil, adding to the excitement and intrigue of the event."