It comes after the launch of the Comrades memorabilia shop at the Comrades Expo a few years ago and through the online shop, CMA is able to offer Comrades branded items all year round.
Thami Vilakazi, marketing manager of the CMA said, “The Comrades online shop is a result of numerous requests from Comrades runners to have a one-stop shop that stocks Comrades memorabilia and branded products.
“The Comrades online shop is an extension of the Comrades Marathon brand. It is one of the many initiatives that we are busy with to create increased local and global brand awareness. Through the online shop we hope to discover, engage and attract new fans.
“The online shop will offer convenience and accessibility to our customers as they can shop online at anytime from anywhere in the world. Furthermore, the items will be delivered directly to them at their convenience.
“Through the online shop we will be able to offer a bigger variety of items as we will not be limited by space, which has been the case with the memorabilia stand at the expo. We hope that shoppers will enjoy a hassle-free shopping experience.”
Chris Fisher, general manager of the CMA said: “These are exciting times. This initiative is the start of a whole new venture into branded merchandise. Watch this space.”