“We are thrilled to give youth across Canada the chance to be a part of the largest women’s sporting event in the world, and engaging them with these female soccer players,” says National Organising Committee CEO Peter Montopoli. “The youth soccer players will play an essential role in the success of the FIFA Women’s World Cup Canada 2015, while having a once-in-a-life-time opportunity to experience a world-class event they will never forget,” adds Montopoli.
“The FIFA Youth Programme has become an important component of every one of our tournaments and with the support from FIFA’s Commercial Affiliates, in particular adidas and Coca-Cola, over one thousand youth in Canada will have the chance to experience the thrill behind the scenes at the FIFA Women’s World Cup this summer,” says FIFA Marketing Director Thierry Weil. “The FIFA Youth Programme has been running since the 1998 FIFA World Cup and underscores the importance FIFA places on enabling children to connect with football, from an early age and regardless of gender.”
The Youth Programme offers youth the opportunity to hold a special role during the competition itself including Player Escorts (ages 6-10); Flag Bearers (ages 12-17) and; Ball Crew (ages 15-17). The Player Escorts have the opportunity to walk hand-in-hand with the players on to the pitch, and stand alongside them during their national anthems. Ball Crew members are responsible for ensuring one ball is kept in play for as long as possible during the course of the match, which is a critical role for maintaining the flow of the game. Thanks to FIFA Partners adidas and Coca-Cola, children selected to be a FIFA Fair Play Flag Bearer or a National Team Flag Bearer walk the players onto the field alongside the FIFA Flag Bearers, moments before the starting whistle blows.
For more information on the Youth Programme, please visit the Host City websites through fwwc2015.ca.