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CGF and insidethegames.biz launch new partnership to promote Commonwealth Sport

3/30/2021

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The Commonwealth Games Federation (CGF) and insidethegames.biz have today launched an exciting new partnership to tell the inspiring stories at the heart of Commonwealth Sport in the lead up to Birmingham 2022.

The new partnership will see insidethegames.biz produce multiple Commonwealth Sport news stories each week that will span across the 72 Commonwealth Games Associations (CGAs) competing at Birmingham 2022.

The Commonwealth Sport stories will be hosted on a new dedicated section of the insidethegames.biz website and will feature an in-depth overview on the history of the Commonwealth Games and Commonwealth Youth Games as well as round-ups of top Commonwealth Games Moments and in-depth features on the Commonwealth Sport Movement’s focus on sport for social change. 
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CGF President Dame Louise Martin DBE said: “I am delighted to announce this exciting new partnership with our friends at insidethegames.biz.

The CGF and insidethegames.biz have worked closely together for many years, across numerous editions of the Commonwealth Games, Commonwealth Youth Games and other key events on our calendar. They have unparalleled connections in global sport and are as passionate as we are about providing a voice and a platform for our diverse, committed Commonwealth sporting family. 

We are delighted to be moving this strong relationship a step further, with insidethegames.biz hosting a new section that will shine a light on the inspiring stories that are at the heart of the Commonwealth Sport. This will be particularly beneficial for some of our small states and island states, who will have a truly global platform to share their stories.

My thanks go to Editor Duncan Mackay, Managing Director Sarah Bowron and the entire team at insidethegames.biz for their support in working to promote our Movement.”

insidethegames.biz Managing Director Sarah Bowron said: “We are delighted to be working in partnership with the Commonwealth Games Federation.

Our experienced team have long enthused with infectious excitement about the Commonwealth Games. I caught the bug at Glasgow in 2014 alongside the younger members of our team. Our affection has continued to grow with memorable visits to Samoa, Edmonton, the Bahamas, the Gold Coast and Rwanda among others. Everybody at the CGF and in the CGAs are like a big Commonwealth Family and we are delighted to feel a part of this fantastic global movement.

Everybody in our team is looking forward to help tell the story of Commonwealth Sport to the insidethegames.biz influential readership of more than 20 million in over 200 countries and we hope that this will be a partnership for many years to come.

I would like to thank Dame Louise and the entire team at the CGF for working with us to create this ground-breaking partnership. I am sure it will be a huge success.”

To see the Commonwealth Sport section on insidethegames.biz, please visit www.insidethegames.biz/commonwealth-games. 
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By Editor 
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