The new multi-year partnership expands Capgemini’s support of rugby over the last 25 years.
The HSBC World Rugby Sevens Series is the world circuit of rugby sevens, an Olympic discipline since 2016, featuring ten men’s tournaments and five women’s across the globe. A champion is crowned at the end of each Series based on points accumulated throughout the events.
In addition to its global support, Capgemini will bring its expertise to the series with a focus on enhancing the fan experience for spectators.
During the series, it will be providing fans with greater access to insights into the game, the players and the teams. As well as using data and infographics to enhance the tournament experience in stadiums, on television and social, Capgemini will also create a web series presented by a rugby expert to share a deeper perspective on key aspects of the game.
Paul Hermelin, chairman and CEO, Capgemini Group, commented: “Our sponsorship of the Sevens Series combines perfectly our heritage with our global reach, in an innovative and inclusive way. It is the next chapter in the story of Capgemini’s support for rugby. We are looking forward to enabling our clients to discover this fast-moving format, and I know that many of Capgemini’s 200,000 strong team are excited about supporting and even playing Rugby Sevens in the months to come.”
Bill Beaumont, World Rugby chairman, added: “We are delighted to be welcoming Capgemini to our growing and global commercial family for Men’s and Women’s HSBC World Rugby Sevens Series and Rugby World Cup Sevens 2018.”