The investment made by these two companies will see even greater refinement of the event, which continues to attract an increasing number of international participants as well as a growing number of South African mountain bikers looking for a week-long mountain bike experience.
Henco Rademeyer of Dryland Event Management, the company that owns and organises the event said: “This race is now very established and we are now working on refining everything so that the participants feel completely satisfied with every aspect of the event.
“We’re making sure that the route is as stimulating as possible, whether it’s the actual trail itself or the scenery. We have journey stages from one town to another and then exploration stages, where stages start and finish at the same venue. Make no mistake, the route will still be challenging, but we want the participants to feel like they’ve done a proper mountain bike race when they’re finished.
“Off the bike, the 2017 rider experience will also be honed. We are adding luxury tents and platinum upgrade packages for more options. Our chill zones will also be improved further as will the transition procedure from town to town.”
Carel Bosman, head of sponsorships at Momentum said: “The partnership between Momentum Health and the Cape Pioneer Trek is a logical fit for us, seeing that research clearly shows that your physical and financial health is closely related. For this exact reason we've carefully designed our Health product to reward active individuals, like the ones riding the Cape Pioneer Trek.”
Brandon Fairweather, marketing manager at Biogen said: “Biogen is extremely excited to be working alongside Dryland Events on yet another premier mountain bike stage race on the South African calendar. The recent awarding of UCI status to the Cape Pioneer Trek speaks volumes of the calibre of event that riders can expect and we relish the opportunity to get stuck in and add value.”
The Tankwa Trek has also recently attracted Momentum Health and Biogen as new brand sponsors.