The concept of the campaign is to post a photo answering the following question: "How does sport impact your life?" and using the hashtag BasketballForGood when posting it.
The mission of the International Basketball Foundation (IBF) is to use sport, in particular Basketball, as a vector for social change. The IBF develops inclusive programmes to tackle pressing issues that affect children and youth in their communities. The Foundation has launched programmes in over 15 countries to allow children to access education, healthcare and leadership skills.
Find out more about the IBF's programmes here.