The agreement with German soccer’s premier division will allow Soccer Laduma to show video highlights on every match day, as well as interview access to some of its biggest clubs and stars. In addition, retired Nigerian star Jay-Jay Okocha, who spent six years playing in Germany, will write a monthly column specifically about German soccer.
"We're delighted to partner with Soccer Laduma to give football fans in Africa extensive access to official Bundesliga content, said Robert Klein, Bundesliga International’s chief executive. “Sub-Saharan Africa, with its passionate football fans, is one of the most important markets for the Bundesliga.
"The partnership with Soccer Laduma, a go-to platform for the football community in Africa, will take local fans even closer to all the Bundesliga action and star players in the league. It's a great opportunity to connect more local fans in Africa to an exciting league."
Peter du Toit, founder of Soccer Laduma, added: “We at Soccer Laduma are very excited about the wonderful opportunities this media partnership, the first of its kind in Africa, offers. There are many benefits for all parties, and I believe this new partnership is a win-win situation for everyone involved.”
Gabon’s star striker Pierre-Emerick Aubameyang currently plies his trade at Bundesliga club Borussia Dortmund. The 2015 African Footballer of the Year was the league’s top goal scorer last season and was also ranked by SportsPro as the world’s 24th most marketable athlete in 2017.