The deal will see the rubber company activate its partnership globally through 2024 in association with the Olympic Winter Games PyeongChang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic Games 2024.
Masaaki Tsuya, CEO and representative executive officer for the Bridgestone Corporation said: "While we're proud of our initial successes, in reality we have only just begun to leverage this universal platform to engage our worldwide teammates and expand Bridgestone brand awareness in key markets around the globe.
"As a global company with founding roots and headquarters in Japan, there is an enormous opportunity with the next three Olympic Games being hosted in Asia. We look forward to reaching new winter sports fans worldwide, as well as continuing to explore new ways in which we can support the staging of the Games and its athletes - which is paramount to our partnership."
Bridgestone announced its worldwide Olympic partnership on 13th June 2014, making a long-term commitment to the Olympic movement. The agreement includes product marketing rights for the full range of tires manufactured by the company, as well as self-propelled bicycles and a variety of diversified products such as seismic isolators.
Thomas Bach, president of the IOC said: "As a worldwide Olympic partner, Bridgestone already has demonstrated its support for the Olympic movement and the Olympic values. We are excited to be partnering with Bridgestone on a global basis, and look forward to continue working closely with them to bring the Olympic spirit to life for athletes, fans and communities around the world through to 2024."
In addition to the company's support of the Olympic movement as a worldwide partner, Bridgestone Corporation is a Tokyo 2020 Paralympic Games gold partner and will support the Japanese Paralympic team through 2020; Bridgestone America is partnering with US Paralympics through 2024. Bridgestone Corporation also became the first founding partner of the Olympic Channel in August 2016, signing a four-year agreement to support the digital platform.