The agreement includes significant financial support for the competition as well as the use of Borgward’s newly developed SUVs for transport during the tournament. The brand will benefit from global exposure via live television coverage, highlights packages and social media campaigns across all territories, as well as on the Field of Play, Mix Zone, Fan Zone and all promotional materials and tickets. The Borgward Boxer of the Tournament will be voted for by AIBA Twitter followers at the end of the competition.
“The Olympic spirit embodies many of the values that our company represents, and the AIBA World Championship is the biggest boxing tournament in the world. The association is an excellent opportunity for us, and Borgward looks forward supporting AIBA, the German Boxing Federation and the city of Hamburg to hold an exceptional boxing tournament,” said Tom Anliker, Vice President Marketing, Sales and Services from Borgward Group AG.