Anders notes that Bluewater's water purification platform is a way for consumers, business and municipal authorities in South Africa and elsewhere across the continent to address the crisis of providing access to clean water to people everywhere. Bluewater water purifiers have the ability to produce thousands of liters of clean water every day at a local level, providing pristine water to hundreds of millions of people across the continent from bore wells, polluted tracts of river and industrial scale desalination plants.
“The decision to launch the Bluewater brand in South Africa reflects our understanding of the market and our strong commitment to providing marketing leading residential, light commercial and public dispenser water purification delivery solutions to South Africa and Africa as a whole,” says Anders Jacobson, Co-founder and CEO of Blue AB, the holding company that owns Bluewater. He said Bluewater can help transform clean drinking water production, delivery and availability across Africa by tackling the issues critical to ensuring Africans everywhere can access pristine water to drink and use.
“While the debate about plastics and pollution rages on, at Bluewater we have harnessed our human ingenuity to find here-and-now solutions to simultaneously providing clean drinking water and ending the plastics plague,” said Anders.
“Our mission in a world where clean, safe drinking water is a growing challenge and scarce commodity is to create both value and sustainable water for South Africa based on our technologies,” said Anders. “What better place to start in African than Cape Town, where we already now are demonstrating how to turn non-potable water into pristine drinking water for hundreds of thousands of people in the V&A Waterfront without using scarce municipal water.”