The majority of the Lions’ team has been equipped with eyewear for wear both on and off the field.
The partnership also gives fans access to special rates for ordering the sunglasses. All season ticket holders are entitled to a 30% discount when they select from Rudy Project’s range through its online store.
Greg Fredericks, chief executive officer of the bizhub Highveld Lions said: “We are happy to be including Rudy Project in the Lions’ family again as we partner to ensure that our players have access to superior products. The eyewear will not only protect one of their greatest assets as professional athletes but also enable them to have the best possible tools to perform well on the field.”
Dominic Hendricks, vice captain of the bizhub Highveld Lions said: “As a player, I rely on my eyesight to ensure that I make the right decisions when on the field. Without this, accurate skill-execution at our level is nearly impossible. I appreciate the interest that Rudy Project has shown in the Lions team and believe that this is certainly an advantage to all the players that will be wearing Rudy Project on the field.”
Michael de Jongh, director of ASG Sport Solutions, the distributor of Rudy Project, said: “Rudy Project has a range of superior eyewear that is custom-made for people with active lifestyles. As a brand we are proud to be associated with the Lions’ team and the platform that the partnership provides is in line with our business objectives. We look forward to seeing our product in action on the field.”