The deal will run until June 2019 with the option to extend for a further year until 2020, and will increase Barcelona’s presence in Turkey as the club plan to expand around the world.
Erden Timur, the chief executive of Nef, added: “Football helps people from all over the world to unite. In this sense, it is one of the sports that most helps create a much-needed sense of community. At Nef, we believe in the unifying power of sport. In 2016, we became Galatasaray’s main sponsors and now, with FC Barcelona, the best supported team in the world, we want to contribute further to the unifying power of football.”