Chairman of the Local Organising Committee and President of the All India Football Federation Praful Patel said, “We are pleased to welcome Bank of Baroda as the first Indian company that will be associated with the FIFA U-17 World Cup India 2017. As an organisation that has a long affiliation with football, this company has been an active supporter of the game for many years and shares our enthusiasm to develop and strengthen football in India. As President of the AIFF, I am committed to ensuring that football development in India gets the support it deserves, and I believe that this new partnership with Bank of Baroda is a very concrete step in the right direction to continue the growth that the sport has had in India.”
Over recent years, increasing awareness of and participation in sports has become a key focus for the state-owned banking and financial services company with its headquarters in Vadodara in Gujarat.
“We are highly motivated to promote football across the country and to inspire a new generation of youngsters. Partnering with the FIFA U-17 World Cup India 2017 was a logical choice for us, as there will be no bigger sporting event in the country next year. It is truly an Indian crusade to make sure that this tournament succeeds and engages our complete population. We are sure that our strong banking network across the nation will help to make that happen and we are excited about becoming the first National Supporter for the event,” said Mr Rakesh Kumar Bhatia, General Manager (Marketing, Corporate Communications & WMS) at Bank of Baroda.
With the signing of the agreement, Bank of Baroda has thus claimed the first of six National Supporter slots for the FIFA U-17 World Cup India 2017. The tournament will be held from 6 to 28 October 2017.