The multi-property sponsorship is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at key events.
Click here to read a blog post by Calen Carr, former Houston Dynamo and Chicago Fire forward and current host of The Movement presented by AT&T.
AT&T will continue as the official sponsor of the U.S. Men’s, Women’s and Youth National Teams. The sponsorship will provide AT&T with the opportunity to support the U.S. National Teams through the 2018 FIFA World Cup, the 2019 FIFA Women’s World Cup, and a wide variety of games and tournaments at every age level. AT&T will also continue as the presenting sponsor of friendly matches between the U.S. vs. Mexico played in the United States. AT&T has been a sponsor of U.S. Soccer since 2009.
The annual Mexican National Team U.S. Tour matches are among the most popular events in the sport. With millions of already established fans in the U.S., the Mexican National Team has been able to use the U.S. Tour matches as a way to prepare for important competitions like the FIFA World Cup and the CONCACAF Gold Cup. AT&T will continue as the title sponsor of the AT&T Fútbol Fiesta, the ultimate fan zone featuring interactive games, on-site product demonstrations, sponsor booths and autograph sessions. AT&T has been a sponsor of the Mexican National Team U.S. Tour since 2005.