The partnership will run for three seasons and gives the integrated travel insurance and medical assistance provider a number of rights and areas of exclusive access.
From December 2017, they will create Arsenal travel insurance, car-hire insurance and match ticket cancellation insurance solutions for fans attending and travelling to games throughout the season. They will also develop insurance packages for supporters that cover the club’s pre-season tours.
Cover-More, who is part of the Zurich Insurance Group, will also have a presence on the club’s digital platforms, on pitchside LED branding and post-match interview backdrops within Emirates Stadium. Cover-More will also become an official partner of the club’s Emirates Stadium Tour experience.
Arsenal chief commercial officer Vinai Venkatesham said: "We’re pleased to welcome Cover-More into our family of official partners. After our hugely successful pre-season tour in Sydney, we are delighted to be partnering with this leading Australian-headquartered brand on a global basis. I’m certain that we can support Cover-More’s global growth plans while providing our supporters with insurance packages that help and protect them at home and on the road”.
Cover-More chief executive officer Mike Emmett said: “We aim to protect the individual Arsenal fan experience when they want to go to a game, whether they’re travelling from Islington or India, Sydney or San Francisco.
“We will employ technology to customise our proposition for each fan and use geo-location to offer them meaningful types of protection products. Examples are a ticket-protection product that also rewards fans if the team wins on the field or switch-on-switch-off travel insurance products for diehard Gunners fans whether they live within or outside the UK.
“Arsenal Football Club has thrived on a pioneering and innovative spirit throughout their 125 years in existence. They make their fans proud wherever they are in the world and it is that focus on innovation, the fan experience and their loyal worldwide following that makes this an exciting partnership for Cover-More.”