Besides the 2022 games, eSports will also be added to the 2017 Ashgabat Asian Indoor and Martial Arts Games, and the 2018 Jakarta Asian Games. Alisports will work with OCA to develop the market for the events at the games.
This move follows Alibaba’s investment of $14.5m to launch the World Electronic Sports Games, one of the highest paying eSports tournaments with a prize pool of over $5.5m.
Alisports will carry out a digital marketing strategy as part of the partnership, combining real-time sporting events with a digital platform to expand the market and increase advertising value for OCA and major sponsors.
OCA that it has added eSports to the Asian Indoor and Martial Arts Games in Turkmenistan earlier this month, focusing on football and other sports-related games.
“We look forward to further collaboration with Alisports on digital sports concepts along with sporting events," said Sheikh Ahmad Fahad Al-Sabah, president, OCA.