The MTN “Save a Life” project is an annual Valentine’s Day blood donation exercise, organized by the MTN Ghana Foundation which gives MTN staff and other individuals the opportunity to donate blood and stock the National Blood Bank and other regional hospitals. The initiative started in 2011 in response to calls made by the National Blood Transfusion Service for voluntary contributions to replenish critically low stocks of blood.
Commenting on the annual exercise, Mrs Cynthia Lumor, Corporate Services Executive of MTN Ghana, revealed that MTN Ghana Foundation aims to help Ghana attain the World Health Organisation (WHO) target of obtaining 100% unpaid voluntary blood donation by 2020.
“As a nation, we experience perennial shortage of blood at the National Blood Bank and other regional hospitals due to inadequate numbers of voluntary donors. MTN is committed to making lives a whole lot brighter and that is why we are championing this cause which is critical to the survival of many people. We are calling on other corporate institutions and the general public to come out to support our efforts by donating blood,” she added.
To add to the excitement of Valentine’s Day, there will be opportunities for donors to share “selfies” on social media so they can win amazing prizes. Special prizes will also be given to frequent donors of the MTN Save a Life campaign.
MTN Ghana Foundation instituted the annual blood donation exercise in 2011 and has collected a total of 3,715 pints. In 2016 alone, the exercise yielded 1, 645 pints of blood. In recognition for its efforts, the MTN Ghana Foundation was adjudged the highest corporate blood donor in 2013, second highest corporate donor in 2014 and one of the highest corporate donors in 2015.
From Sammy Heywood Okine