The study is an analysis across a range of indicators covering Economic, Financial, Media, Social Media, Sponsorship, Sporting and Social sectors.
It was the second consecutive year that the season-ending event of the Grand Prix series was held in Mexico, after Queretaro played host to the 2014 edition.
Sportcal presented the findings of the WTF World Taekwondo Grand Prix Final 2015 Event Study to the WTF Events 2017-2021 Partnership Workshop in Lausanne, Switzerland, on June 28-29.
WTF president Chungwon Choue said: “We are delighted to have partnered with Sportcal to conduct this study into the WTF World Taekwondo Grand Prix. The Grand Prix Series and Final has developed dramatically since we introduced the competition in 2013 to ensure that the world’s best athletes have the opportunity to compete against each other regularly. This report shows just how far we have come and how widely practised taekwondo is even in relation to other Olympic sports.
“This study will be very useful as we enter into a new bidding process which puts a greater emphasis on dialogue and collaboration with potential host cities from the onset. The study will show host cities the many benefits of hosting our events as we look to enter into a partnership with them.”
Mike Laflin, CEO, Sportcal, said: “This Sportcal GSI Events Study is further proof of how events like the WTF World Taekwondo Grand Prix Final can bring a range of impacts and benefits to a host city. The study has provided invaluable insight both for WTF and the host, Mexico City.
“Reflecting on the impact that an event has on a host city enables the rights owner to understand more about the real impact that their events deliver and to learn from what has happened in the past, while improving their knowledge share with future host cities. For the host city, it analyses a broad range of impacts, beyond the usual tourism impact, which provides a more holistic view of the real benefits that are created from hosting major sporting events.”
Event owners and hosts alike can find out more about the holistic impacts of their events by commissioning a Sportcal GSI Event Study.
The Sportcal GSI Event Study is now available to Sportcal subscribers on request by contacting firstname.lastname@example.org
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