This month, FIFA will once again throw open the doors of its Global Stadium, this time for the FIFA Women’s World Cup Canada 2015™, with fans worldwide invited to share their excitement and engage with friends, players, fellow fans and FIFA while following all the footballing action.
FIFA.com editors will be at each of the six venues across Canada for all 52 matches, reporting in five languages. Fans will be asked to select their tournament ‘Dream Team’, and have an exclusive chance to win a genuine match ball from a number of games.
There will also be a unique, ‘money can’t buy’ opportunity for the Final in Vancouver on 5 July, with further details to follow soon.
Whether on FIFA.com, the FIFA app, Facebook, Instagram or Twitter, FIFA will aim once again to share our unrivalled access to the tournament with the world, as new names become global stars or established stars sign off with a final flourish.
“FIFA’s digital engagement last year highlighted the way in which the viewing experience around major sporting events, via the ‘second screen’, has changed forever," Walter De Gregorio, FIFA’s Director of Communications & Public Affairs, said. “The 2011 FIFA Women’s World Cup Final set a then world record for the number of tweets per second. We want fans to join the global conversation again this summer, but we’ll be using the competition and our digital platforms to drive higher grassroots participation too.”
A new microsite on FIFA.com will direct any girl or woman inspired by the tournament towards how they can get involved, supporting the FIFA Live Your Goals women’s football development campaign. A social hub will curate messages of inspiration from across social media, from fans, players, coaches, and the stars too.
During the tournament, FIFA will be using the following global hashtags: #FIFAWWC and #LiveYourGoals.
We also want fans to share how THEY are watching and enjoying the tournament, using the dedicated hashtag #myFIFAWWC. For the first time ever at a FIFA competition, fans will see this hashtag on match days, on each stadium’s LED advertising boards.