“The Samsung Galaxy Cup is a concept that has proven successful over the past two years as a means of using sport to bring partners together, showcase Samsung’s edutainment ideas and uplift our communities through donations to nominated charities,” says Craige Fleischer, Director of Integrated Mobility at Samsung Electronics South Africa. Elaborating on the idea of edutainment, Fleischer points out that on arrival, each retail channel team received a Samsung Galaxy S7 and a Gear S2. Team members were given missions which they had to fulfil and work towards, over the course of the day.
Spectators also had the opportunity to enjoy the Samsung virtual reality experience, eco-system offerings including S-Health and Google Play Music as well as additional entertainment which included jumping castles, face-painting and live music from Sketchy Bongo.
The Samsung Galaxy Cup is further enriching the lives of those served by a number of charities through a R100 000 donation. Each team selected a charity on registration, with the overall winner as well as the winners of each regional final able to make a donation to their nominated charity. An additional amount was made available for the partners to donate to their nominated channels through support mechanisms. Cheques for these charities were handed over to the teams at the prize-giving event on Saturday.
“Sport and South Africa are intricately intertwined and at Samsung, we believe in the unifying power of sport to promote harmony in societies, be it in a personal capacity or at work. Bringing our technology into the sporting arena and people’s lives we serve to enhance their social wellbeing,” Fleischer concludes.