The 2015 Rugby World Cup has seen the highest attendance at any Rugby World Cup with over 2.4 million fans pitch side over 48 games, watched by over 4 billion viewers worldwide. To celebrate the conclusion of the tournament Land Rover has created a film focusing on the defining moments of Rugby World Cup 2015 and the fans that made this tournament so great.
Land Rover began its journey as a Worldwide Partner in the heart of grassroots rugby, inviting ambassadors including Jonny Wilkinson and Brian Habana to Farnborough Rugby Club, to lend a hand as the smallest Rugby Club in the World, Racal Decca RFC, took on their rivals Streatham-Croydon 3rds. The legends assisted in the routine match day preparations and gave the sides a once in a lifetime experience.
Land Rover began its journey as a Worldwide Partner in the heart of grassroots rugby, inviting ambassadors including Jonny Wilkinson and Brian Habana to Farnborough Rugby Club, to lend a hand as the smallest Rugby Club in the World, Racal Decca RFC, took on their rivals Streatham-Croydon 3rds. The legends assisted in the routine match day preparations and gave the sides a once in a lifetime experience.
Land Rover has been at the heart of the action around the tournament from recruiting the 96 official mascots who have been leading out the teams to floating a giant Rugby ball along the Thames to London’s Tower Bridge to reveal a specially designed Land Rover Defender. This vehicle took the Webb Ellis Cup on a 100 day tour around the UK and Ireland before its arrival at Twickenham for the opening ceremony.
Hero Film:
45 second promo:
By: Editor
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