The backing will mainly be marketing in kind and through the SMS competition called 'Road to Rio’ which the Namibian Paralympic Committee has started.
Ants are aiming to raise N$5m in this campaign and the money raised will be handed over to the athletes depending on how they perform in Rio.
Bebe Huseb, Ants managing director, said: "The aim is to give prizes to the nation through the SMS competition.
“We'll solicit advertising space on billboards, as well as in print and electronic media to promote the athletes. We are also aiming to get airtime on NBC and mobile bill boards and we will move around Windhoek to make the public aware of the athletes.
“It's a great honour to work with Namibia's Paralympic athletes because they are always diligent and the only team that always brings back medals to Namibia."