The new deal represents the largest ever for the NBA in Africa and will include NBA content across Econet Media’s TV, Internet and mobile assets, including the Kwesé viewing platforms and its sports offering, Kwesé Sports, beginning within the 2016/17 NBA season.
Coverage will include regular-season and play-off NBA games, NBA All-Star, the NBA Conference Finals, The NBA Finals, the NBA Draft, regular-season and play-off WNBA games, as well as original NBA TV programming including NBA Gametime, NBA Inside Stuff, NBA Action, Hardwood Classic games and more.
Econet Media will distribute NBA content in English, French and Portuguese on pay television platforms across Sub-Saharan Africa, including Econet Media’s Kwesé Sports channel, on its internet, mobile, and satellite-based platforms. Econet Media will supplement its distribution with free-to-air coverage.
Furthermore to live games, Econet Media will produce original NBA content to support its coverage on Kwesé Sports and will carry the League’s 24/7 dedicated channel, NBA TV, on the Kwesé TV platform.
In addition to its television coverage, Econet Media will provide internet and mobile distribution of NBA content through its operation of NBA.com/Africa.
The new destination will provide fans in sub-Saharan Africa with extensive video highlights, news, stats and scores and original digital content, as well as the NBA’s first ever official fantasy game in sub-Saharan Africa.
Econet Media will also distribute NBA content to mobile subscribers, including daily video highlights, behind-the-scenes footage and other original content featuring NBA players and personalities.