President Diack, currently in Cali for the IAAF World Youth Championships, is concerned that the advertising and promotional activities in Beijing are too low key.
“I myself visited Beijing for the ‘One Year to Go’ promotional ceremony in August 2014 and I was in Beijing again in March and again in April 2015 to support the promotional effort,” said President Diack. “On both occasions, I reiterated the need to invest properly in the promotional efforts to secure what had been promised to us by the Chinese authorities for this event – 100% capacity for the evening sessions and 30% for morning sessions,” said President Diack. “But at the moment, we see that some evening sessions are still around 50% of capacity, so we need to work very hard in the remaining weeks. We have no time to lose now.”