LaLiga is officially rebranding its top two divisions, with LaLiga and LaLiga2 becoming the official names of the competitions, following the conclusion of the previous sponsorship deal with BBVA.
The banking institution has been a LaLiga partner since the 2007/08 season when the second tier was rebranded as the Liga BBVA. One year later, the sponsorship agreement was extended, with the top flight renamed the Liga BBVA, while Liga Adelante became the official name for the second division. These versions remained until the end of the 2015/16 campaign.
The decision to continue without a title sponsor and undertake a rebrand is similar to the Premier League, which saw the top tier of English football decide to change its sponsorship model and undertake a rebrand