FIFA’s YouTube channel has now reached ten million views for content from Canada, totalling some 19 million minutes of viewing and contributing to the most successful month on record for the channel.
The seventh edition of FIFA’s flagship women’s football competition is benefiting from the strong support of broadcasters all over the world as well as increased investment in broadcast production by FIFA and surging interest among fans.
“These impressive viewing figures show just how popular the FIFA Women’s World Cup and women’s football are becoming all over the world,” said Niclas Ericson, FIFA’s Director of TV. “We are looking forward to seeing even bigger television audiences as we move into the latter stages of the tournament.”
China PR’s victory over Cameroon, shown on CCTV, attracted an average audience of five million in the Round of 16. That figure is a new high for the 2015 competition so far and eclipses any Chinese audience from the 2011 edition of the FIFA Women’s World Cup.
And in Europe, France’s win against Korea Republic smashed the channel audience record for French broadcaster W9. An average of 2.8 million fans watched the match on W9, also more than any audience figures seen from France in 2011.
FIFA’s YouTube channel has achieved 21 million views up to and including 22 June, beating the previous monthly record of 18.5 million views hit in June 2014 and boosted by demand for FIFA Women’s World Cup content from viewers in Canada, the United States, Asia and Europe.