The IAAF is pleased to announce that a contract, negotiated by its marketing partner Dentsu, has been agreed with EasyJoy, the largest Chinese convenience store company, to become an Official IAAF Supplier for the IAAF World Championships, Beijing 2015.
As part of the agreement with EasyJoy, Dolma Spring and StarEnergy will be the Official Water and Official Energy Drink of the IAAF respectively. EasyJoy will provide value in kind products to the athletes, IAAF Family, Local Organising Committee and volunteers involved with the IAAF World Championships, Beijing 2015.
There are more than 24,000 EasyJoy convenience stores throughout China. Their revenue in 2014 totals 17.1 billion yuan ($2.16 billion) and it expects the figure to be above 20 billion yuan in 2015.
As part of the agreement with EasyJoy, Dolma Spring and StarEnergy will be the Official Water and Official Energy Drink of the IAAF respectively. EasyJoy will provide value in kind products to the athletes, IAAF Family, Local Organising Committee and volunteers involved with the IAAF World Championships, Beijing 2015.
There are more than 24,000 EasyJoy convenience stores throughout China. Their revenue in 2014 totals 17.1 billion yuan ($2.16 billion) and it expects the figure to be above 20 billion yuan in 2015.
By: IAAF
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