Major League Soccer joins a roster of partners that includes Major League Baseball, NASCAR, National Hockey League and Ultimate Fighting Championship.
As part of the agreement, DraftKings will offer exclusive MLS fantasy games and money-can’t-buy experiences. DraftKings will gain premium in-stadium exposure during MLS games and prominent placement on the League’s digital platforms, including MLSsoccer.com. DraftKings and MLS also will develop innovative new daily fantasy games to bring the best daily fantasy soccer experience to MLS fans.
DraftKings already has a partnership with ESPN, a national broadcast partner of MLS since 1996, the league’s inaugural season.
“The increasingly popular daily fantasy sports space is a proven fan development tool that we’re excited about,” said Gary Stevenson, President and Managing Director of MLS Business Ventures. “You’ll see deep integration within our many digital platforms and you’ll see a number of club deals. We are delighted to partner with DraftKings to give our passionate fans another innovative way to experience the sport that they love.”
“Soccer is an incredibly exciting sport that is underrepresented in daily fantasy and we’re going to change that in a big way,” said Jason Robins, CEO of DraftKings. “We are truly looking forward to collaborating with MLS on unique contests and exclusive one-of-a-kind experiences that will thrill their passionate fan base and thoroughly engage the DraftKings community.”
About Major League Soccer
Headquartered in New York City, Major League Soccer features 20 clubs throughout the United States and Canada. The 2015 season features the most comprehensive U.S. media rights partnership in the history of the league, as eight-year agreements with ESPN, FOX Sports and Univision Deportes commenced. The 2015 regular season schedule can be viewed here. For more information about MLS, visit MLSsoccer.com.
DraftKings, Inc. is a leading skill-based Daily Fantasy Sports (DFS) gaming destination for fans in North America to compete in single-day online games for cash and prizes across the largest variety of professional and collegiate sports. DraftKings is the exclusive DFS partner of Major League Baseball, the National Hockey League, NASCAR and Ultimate Fighting Championship. Founded in 2012 by CEO Jason Robins, CRO Matt Kalish and COO Paul Liberman, DraftKings is headquartered in Boston, Mass.