The partnership is anchored in a joint, multi-touchpoint marketing campaign designed to connect MLS fans across Canada with Kellogg’s portfolio of iconic brands. Together, MLS and Kellogg will bring Canadians exclusive opportunities including a series of exciting sweepstakes with premium MLS prizing. Programming will also extend to the in-stadium fan experience and retail locations nationwide.
“We are proud to welcome Kellogg, a company with more than 100 years of history delivering quality products and innovation, as an official partner to MLS Canada,” said Diego Moratorio, MLS Canada’s General Manager. “Canada is a vibrant soccer nation with a passionate, multi-cultural and national MLS fanbase. Our dedicated MLS league staff based in Toronto looks forward to working with Kellogg for years to come.”